Proceeding Maritime Business Management Conference
type: channel
description: Proceeding Maritime Business Management Conference (MBMC) yang diselenggarakan oleh Program Studi Manajemen Bisnis, Politeknik Perkapalan Negeri Surabaya.Diperlukannya branding program studi Manajemen Bisnis Politeknik Perkapalan Negeri Surabaya atau dapat disingkat menjadi MB PPNS secara lebih luas sehingga harus menghasilkan sebuah program kerja yang dapat mengekspansi sebuah branding jangkauan yang lebih besar, yaitu dengan mengundang pembicara – pembicara handal di bidang Bisnis Maritim yang merupakan identitas MB PPNS kemudian dikemas dalam kegiatan Seminar Nasional guna membantu KMMB dalam hal publikasi tugas akhir.Dengan diadakannya kegiatan MBMC, diharapkan dapat menambah ilmu khalayak di bidang Bisnis dan Maritim serta dapat memperkenalkan MB PPNS secara lebih luas ke seluruh wilayah di Indonesia.Selain itu, diadakannya kegiatan Proceeding Maritime Business Management Conference (MBMC), diharapkan dapat membantu proses penilaian program akreditasi studi Manajemen Bisnis Politeknik Perkapalan Negeri Surabaya serta meningkatkan minat mahasiswa tingkat akhir untuk mempublikasikan Tugas Akhir.
publisher: Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya
language: en-US
publication name: Proceeding Maritime Business Management Conference
issn: 2985-3796
items: ANALISIS PENGUKURAN BEBAN KERJA KARYAWAN DENGAN MENGGUNAKAN METODE WORKLOAD ANALYSIS (STUDI KASUS PADA DIVISI PEMASARAN DAN PENJUALAN DI PERUSAHAAN GALANGAN KAPAL)
items: PERANCANGAN APLIKASI LOG ADMINISTRASI INTERNAL DEPARTEMEN PENGADAAN JASA BERBASIS DESKTOP
items: ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN MENGGUNAKAN METODE SERVQUAL DAN IMPORTANCE PERFORMANCE ANALYSIS PADA PERUSAHAAN PELAYARAN
items: ANALISIS PENJADWALAN ULANG PROYEK REPARASI KAPAL TANKER X MENGGUNAKAN PRECEDENCE DIAGRAM METHOD
items: ANALISIS KUALITAS PELAYANAN EKSPOR DENGAN METODE IPA DAN IPGCV PADA PERUSAHAAN PELAYARAN
items: OPTIMASI PENJADWALAN DAN ANALISIS BEBAN KERJA PADA PROYEK PEMBANGUNAN KAPAL IKAN FIBERGLASS 1 GT
items: KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PERUSAHAAN PENYEDIA JASA BONGKAR MUAT DI CILEGON
items: PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KARYAWAN PADA PT. BINA REKA SARANA
items: STRATEGI PENGEMBANGAN BISNIS GALANGAN KAPAL SKALA KECIL DI SIDOARJO MENGGUNAKAN METODE SWOT
items: ANALISIS KEPUASAN PENGGUNA APLIKASI DOCKING REPORT PERBAIKAN KAPAL MENGGUNAKAN METODE EUCS
items: PENGEMBANGAN SISTEM INFORMASI PERSEDIAAN BARANG BERBASIS MICROSOFT EXCEL VISUAL BASIC FOR APPLICATIONS (VBA)
items: ANALISIS PENGARUH KOMPETENSI TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PADA SALAH SATU PERUSAHAAN GALANGAN KAPAL DI SURABAYA
items: EVALUASI PENERIMAAN PENGGUNA TERHADAP SISTEM STOCK CONTROL BERBASIS WEB MENGGUNAKAN METODE UAT
items: PENTINGNYA DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA PENJUALAN MARINE EQUIPMENT DI SIDOARJO
items: ANALISIS BEBAN KERJA DALAM MENENTUKKAN TENAGA KERJA OPTIMAL SERTA PENGARUHNYA TERHADAP KEDISIPLINAN DAN PRODUKTIVITAS KERJA DIVISI KONSTRUKSI PADA SALAH SATU PERUSAHAAN GALANGAN KAPAL DI SURABAYA
items: MMM dan TAM, SAM, SOM Dalam Analisis Keputusan Pembelian Produk PT.Garam
items: PENGUKURAN BEBAN KERJA MENGGUNAKAN METODE FULL TIME EQUIVALENT (FTE) DI PERUSAHAAN EQUIPMENT KAPAL
items: ANALISIS DAN MITIGASI RISIKO OPERASIONAL PADA PENDAYAGUNAAN ASET NON PRODUKSI DENGAN METODE FMEA & AHP
items: ANALISIS BIAYA DAN WAKTU PEMBANGUNAN KAPAL ALUMINIUM MENGGUNAKAN METODE EARNED VALUE ANALYSIS (EVA)
items: ANALISIS PROFITABILITAS DAN UKURAN PERUSAHAAN TERHADAP CORPORATE SOCIAL RESPONSIBILITY (CSR) DENGAN LEVERAGE
items: ANALISIS PEMELIHARAAN DAN PERAWATAN RUBBER TYRE GANTRY (RTG) PADA PERUSAHAAN BONGKAR MUAT PETIKEMAS MENGGUNAKAN METODE FMEA
items: ANALISIS PENGARUH BEBAN KERJA TERHADAP TURNOVER INTENTION PADA DRIVER PERUSAHAAN LOGISTIK DI TUBAN
items: ANALISIS RISIKO PEMENUHAN BARANG KEBUTUHAN KAPAL DIVISI PROCUREMENT DENGAN HOR
items: ANALISIS PENGARUH MARKETING MIX 7P TERHADAP MINAT KONSUMEN DALAM PEMASARAN BISNIS DIGITAL
items: EVALUASI KEPUASAN PENGGUNA WEBSITE PT INDOMARINE.COM MENGGUNAKAN METODE PIECES
items: PERANCANGAN SISTEM INFORMASI MANAJEMEN PROYEK MENGGUNAKAN PROJECT MANAGEMENT BODY OF KNOWLEDGE 6
items: STRATEGI PERBAIKAN LAYANAN TERMINAL PENUMPANG MENGGUNAKAN METODE IMPORTANCE PERFORMANCE ANALYSIS

ANALISIS PENGUKURAN BEBAN KERJA KARYAWAN DENGAN MENGGUNAKAN METODE WORKLOAD ANALYSIS (STUDI KASUS PADA DIVISI PEMASARAN DAN PENJUALAN DI PERUSAHAAN GALANGAN KAPAL)
type: item
description: The shipping industry continues to grow along with the increasing demand for maritime transportation services. However, this growth also presents operational challenges, particularly for the Marketing & Sales Department of General Engineering and the Business Support Department. Based on data, the Marketing & Sales Department of General Engineering was only able to complete 104% of the 444% required tasks, while the Business Support Department completed 63.3% of the 513% required tasks. This imbalance indicates a workload overload caused by the high volume of tasks, both routine and additional, such as change orders, new requests, and technical obstacles in the work process. Measuring the workload using the Workload Analysis method showed that the capacity of both departments had exceeded normal limits. The solution was to add 2 employees to each department. This addition is expected to reduce the workload from overload to underload, resulting in a more proportional distribution of work and improving company performance.
creator: Nanda Fajar Kurnia Putra
creator: Fitri Hardiyanti
creator: Irma Rustini Aju
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 150
ending page: 169
doi: 10.33863/mbmc.v4i1.4088

PERANCANGAN APLIKASI LOG ADMINISTRASI INTERNAL DEPARTEMEN PENGADAAN JASA BERBASIS DESKTOP
type: item
description: The internal administrative log recording activities in the Service Procurement Department at a shipyard in Surabaya were previously done manually using spreadsheets, which made them prone to recording errors (human error). This study aims to design a desktop-based Service Procurement Administrative Log Information System (SILAPJA) application to improve the efficiency, regularity, and transparency of service procurement document management. The system development was carried out using the Waterfall method, which includes the stages of requirements, design, implementation, verification, and maintenance. The programming language used is Visual Basic .NET with a MySQL database connected to a Database as a Service (DBaaS) to support online data access. Each development stage was carried out sequentially and structurally, starting from user requirement analysis, system model design, program implementation, to system testing and maintenance. The research results indicate that the Waterfall method can produce a system that meets user needs with 100 score of testing and is ready for implementation to support more effective and accurate internal administrative log recording.
creator: Raihan Bagus Wicaksono
creator: Yesica Novrita Devi
creator: Putri Nur Rahayu
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 126
ending page: 135
doi: 10.33863/mbmc.v4i1.4086

ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN MENGGUNAKAN METODE SERVQUAL DAN IMPORTANCE PERFORMANCE ANALYSIS PADA PERUSAHAAN PELAYARAN
type: item
description: PT Sentosa Laju Maritim adalah perusahaan pelayaran yang beroperasi di Samarinda, yang bertujuan untuk memperluas pangsa pasarnya di Indonesia bagian timur. Namun, masalah kualitas layanan tetap menjadi tantangan untuk mencapai kepuasan pelanggan yang optimal. Penelitian ini bertujuan untuk mengukur kualitas layanan, mengidentifikasi kesenjangan antara harapan dan persepsi pelanggan, dan menentukan atribut prioritas untuk perbaikan. Sebanyak 36 responden, yang merupakan pelanggan aktif PT Sentosa Laju Maritim, disurvei. Penelitian ini menerapkan metode SERVQUAL di lima dimensi—Tangibles, Reliability, Responsiveness, Assurance, dan Empathy—dikombinasikan dengan Importance Performance Analysis (IPA). Temuan menunjukkan bahwa beberapa atribut menunjukkan kesenjangan negatif, terutama dalam dimensi Responsiveness dan Assurance, dengan kesenjangan terbesar -0,250 di A3 (kemampuan untuk menanamkan kepercayaan) dan -0,194 di S5 (responsivitas terhadap keluhan). Temuan IPA menunjukkan tingkat kesesuaian rata-rata 100,8%, dengan delapan atribut di Kuadran A (sangat penting, kinerja rendah) yang terkait langsung dengan keluhan pelanggan yang teridentifikasi di latar belakang. Rekomendasi perbaikan meliputi pelatihan staf, penyempurnaan SOP operasional, dan penerapan sistem pengaduan digital. Penanganan area prioritas ini diharapkan dapat meningkatkan kepuasan pelanggan, loyalitas, dan daya saing layanan.
creator: Auni Ainaa Azhari
creator: Yesica Novrita Devi
creator: Cintya Dyah Atikasari
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-06
publication date: 2025-12-06
volume: 4
number: 1
starting page: 104
ending page: 113
doi: 10.33863/mbmc.v4i1.4084

ANALISIS PENJADWALAN ULANG PROYEK REPARASI KAPAL TANKER X MENGGUNAKAN PRECEDENCE DIAGRAM METHOD
type: item
description: Indonesia as an archipelagic country, possesses a significant potential in the maritime industry, including shipyards that play a vital role in ship repair activities. However, repair projects often experienced delays that resulted in higher costs, disrupted sailing schedules, and reduced customer confidence. This study aimed to analyze delays and develop a rescheduling plan for a tanker repair project at a shipyard in East Java using the Precedence Diagram Method. A descriptive quantitative approach was applied to map project activities, durations, and interdependencies. The findings revealed that the repair project was divided into several activities, and one major adjustment was the cleaning process, which could be conducted in parallel with several other tasks. The rescheduling reduced the total project duration from 60 days to 56 days. The critical path consisted of general service, docking, propulsion system, undocking, administrative completion, and sea trial with ship delivery. These results demonstrated that rescheduling with the Precedence Diagram Method improved efficiency and reduced the risk of delays, providing practical implications for project management in ship repair.
creator: Yusfian Arifqi
creator: Fitri Hardiyanti
creator: Ambikka
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 259
ending page: 268
doi: 10.33863/mbmc.v4i1.4100

ANALISIS KUALITAS PELAYANAN EKSPOR DENGAN METODE IPA DAN IPGCV PADA PERUSAHAAN PELAYARAN
type: item
description: A multionational shipping company with a branch in Surabaya wanted to improve its export service system to increase its share of the large Indonesia export market but instead the company experienced a decrease in the number of export containers due to several customer complaints. This study aims to determine which export service attributes should be prioritized for improvement. The research method used IPA and IPGCV with five SERVQUAL dimensions through a quantitative approach. SERVQUAL method results show that the Responsiveness dimension has the largest gap 0.9 indicating that export services do not meet customer expectations. The average calculation of the conformity level is 81.61%. Important Performance Analysis (IPA) method revealed five attributes included in Quadrant I, furthermore Index Potential Gain Customer Value (IPGCV) method revealed the priority order for improvements: first, customer service responsiveness to customers, second, satisfaction with inland rates, third, sales understanding of customer business needs, fourth, appropriate scheduling, and fifth, customer service treatment of customers. Recommendations for improvement include standard operating procedures (SOPs) for providing service to customer service staff, additional inland transportation facilities, sales representatives with product knowledge, and increasing human resources during loading and unloading.
creator: Shafiyyah Herdanti Azzahra
creator: Yesica Novrita Devi
creator: Devina Puspita Sari
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 85
ending page: 94
doi: 10.33863/mbmc.v4i1.4080

OPTIMASI PENJADWALAN DAN ANALISIS BEBAN KERJA PADA PROYEK PEMBANGUNAN KAPAL IKAN FIBERGLASS 1 GT
type: item
description: This study aims to analyze project scheduling using Work Breakdown Structure (WBS) and Critical Path Method (CPM) to determine the sequence and duration of activities in the construction of a 1 GT fiberglass trimaran fishing boat, as well as to evaluate the workload of workers through Workload Analysis (WLA). The study was conducted at the non-metal workshop of the Shipbuilding Institute of Polytechhnic Surabay using direct observation and interviews with workers involved in the production process. The results of the CPM application show that the critical path is in the A-B-C-D-K-L series of activities with an estimated project completion time of 28 days. The WLA analysis showed a labor productivity rate of 90.48% for Non Metal Workshop PLPs and 85.71% for Non-Metal Workshop Technicians, but both were in a state of overload, at 133.27 and 156.98, respectively. These findings confirm that although schedule planning and work allocation can be effective, adjustments to the number of workers are needed to maintain long-term productivity. In general, the research results can be used as a reference in planning future fiberglass trimaran shipbuilding projects.
creator: Mochammad Abiy Raihankhan Widjanarko
creator: Yesica Novrita
creator: Danis Maulana
creator: Rachmad Andri Atmoko
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 240
ending page: 248
doi: 10.33863/mbmc.v4i1.4098

KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PERUSAHAAN PENYEDIA JASA BONGKAR MUAT DI CILEGON
type: item
description: This study aims to analyze customer satisfaction regarding service quality at a stevedoring service company in Cilegon. The research was motivated by a persistent gap between customer expectations and actual service received over the past two years, potentially affecting customer loyalty and the company’s competitiveness. The method used is the Customer Satisfaction Index (CSI), obtained through questionnaires distributed to 34 active customers. The analysis showed a CSI score of 88.98%, indicating that customers are highly satisfied with the company’s services. Moreover, the average level of conformity between customer expectations and actual performance reached 93.74%, suggesting that the company generally meets its customers’ expectations. However, several service attributes still fall short of expectations and require further improvement. These findings are expected to serve as a reference for management in formulating strategies for continuous service quality improvement.
creator: Mohammad Azzam Yafi Kasgali
creator: Yesica Novrita Devi
creator: Cintya Dyah Atikasari
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 65
ending page: 74
doi: 10.33863/mbmc.v4i1.4078

PENGARUH MOTIVASI DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KARYAWAN PADA PT. BINA REKA SARANA
type: item
description: This study aims to determine the effect of work motivation and work discipline on employee productivity at PT. Bina Reka Sarana. Work motivation and work discipline are important factors believed to improve employee performance and productivity in achieving organizational goals. The research method used is a quantitative survey approach with a Likert scale for 30 employees who became respondents. Data were collected through questionnaires distributed to employees of PT. Bina Reka Sarana and analyzed using multiple linear regression analysis. The results of the hypothesis t-test of 6.503 and a significance value of 0.000 on the motivation variable have a positive effect on employee productivity. Then the results of the t-test on the discipline variable get a value of 2.164 and a significance value of 0.040 which means that the discipline variable also has a positive effect on productivity. Then the F-test on the motivation and discipline variables simultaneously gets a value of 106.024 and a significance value of 0.000 indicating that providing motivation and increasing discipline greatly affect employee productivity.
creator: Prasatyo Prabowo
creator: Rini Indarti
creator: Medi Prihandon
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 219
ending page: 228
doi: 10.33863/mbmc.v4i1.4096

STRATEGI PENGEMBANGAN BISNIS GALANGAN KAPAL SKALA KECIL DI SIDOARJO MENGGUNAKAN METODE SWOT
type: item
description: A small-scale shipyard company in Sidoarjo has experienced a significant decline in order volume and contract value in 2024 due to its heavy reliance on government projects. This condition led to operational disruptions and employee layoffs. This study aims to formulate appropriate business development strategies to help the company survive and grow sustainably. A quantitative approach was used through the distribution of questionnaires, in-depth interviews with four expert judgements, and field observations. The collected data were analyzed using SWOT analysis to identify the company’s strengths, weaknesses, opportunities, and threats, which were then compiled into IFAS, EFAS, and SWOT matrices. The results show that the company is positioned in Quadrant III (Weakness–Opportunity strategy), indicating the need to improve internal conditions to seize external opportunities. Two main strategies are recommended: (1) reducing dependency on government projects by strengthening promotional efforts and improving facilities, and (2) enhancing the quality and management system of human resources. These strategies are expected to serve as a guideline for future managerial decision-making in developing small-scale shipyard businesses.
creator: Amanda Nadya Permata
creator: Ambikka
creator: Aditya Maharani
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 45
ending page: 54
doi: 10.33863/mbmc.v4i1.4076

ANALISIS KEPUASAN PENGGUNA APLIKASI DOCKING REPORT PERBAIKAN KAPAL MENGGUNAKAN METODE EUCS
type: item
description: PT. Galangan Kapal Jawa Timur (PT. GJT) has experienced an increasing number of ships being repaired each year. However, the project reporting process is still carried out semi-manually via email using lengthy and unstructured formats, which hinders the effectiveness of data processing. To address this issue, PT. GJT developed the Docking Report Repair Application to simplify project reporting and monitoring for ship repairs. This study aims to identify 18 user satisfaction attributes based on the five dimensions of End User Computing Satisfaction (EUCS) content, accuracy, format, ease of use, and timeliness—and to analyze the level of user satisfaction with the application. The research method involved distributing questionnaires to 46 users, followed by validity and reliability testing, as well as satisfaction analysis using the EUCS method. The results indicate a user satisfaction level of 93% (categorized as very satisfied).
creator: Fithrotun Nisaak
creator: Aditya Maharani
creator: Devina Puspita Sari
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 199
ending page: 208
doi: 10.33863/mbmc.v4i1.4093

PENGEMBANGAN SISTEM INFORMASI PERSEDIAAN BARANG BERBASIS MICROSOFT EXCEL VISUAL BASIC FOR APPLICATIONS (VBA)
type: item
description: The implementation of an inventory management information system based on Microsoft Excel Visual Basic for Applications (VBA) has become a practical solution to address the challenges of manual recording in shipbuilding companies in Surabaya. The old system caused delays in recording, discrepancies in stock data, and errors in estimating the needed goods. Using the Waterfall approach, the system is developed through stages of requirements analysis, design, implementation, testing, and maintenance. Main features include automatic recording of incoming goods, outgoing goods, stock cards, and internal delivery notes, which can operate without an internet connection. Testing with the black-box method shows that all system features function accurately and validly, achieving a success rate of 100%. Besides improving data accuracy, the system also enhances work efficiency in the warehouse. The use of Excel VBA has proven suitable for companies that have not yet implemented an integrated digital system and need a cost-effective yet functional solution.
creator: Alisatul Maulidia
creator: Aditya Maharani
creator: Putri Nur Rahayu
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 22
ending page: 32
doi: 10.33863/mbmc.v4i1.4073

ANALISIS PENGARUH KOMPETENSI TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PADA SALAH SATU PERUSAHAAN GALANGAN KAPAL DI SURABAYA
type: item
description: Employee performance is influenced by several internal factors, including competence and work motivation. This study aims to examine the effect of competence on employee performance with work motivation as an intervening variable in a shipyard company in Surabaya. A saturated sampling technique was applied to select 53 respondents. Data were collected through interviews and questionnaires, then analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS 4.0 software. The results indicate that competence has a positive effect on employee performance but does not significantly influence work motivation. Moreover, work motivation does not mediate the relationship between competence and employee performance. These findings highlight the need for a comprehensive management strategy to enhance work motivation. The study is limited to a single organization, thereby restricting the generalizability of its results to other similar industries.
creator: Candra Fajar Diny
creator: Ristanti Akseptori
creator: Arfiana Dewi
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 180
ending page: 188
doi: 10.33863/mbmc.v4i1.4091

EVALUASI PENERIMAAN PENGGUNA TERHADAP SISTEM STOCK CONTROL BERBASIS WEB MENGGUNAKAN METODE UAT
type: item
description: This study aims to evaluate the feasibility of a web-based stock control system using the User Acceptance Testing (UAT) method at a shipping company. The system was developed to assist the warehouse subdivision in managing item availability more effectively, particularly in monitoring stock levels and supporting procurement decision-making. The evaluation involved five users from the warehouse subdivision, who tested the system based on four aspects: System Functionality, System Performance, User Interface Design, and Productivity Efficiency. The results showed that the system achieved the highest score in System Functionality at 91.43%, followed by System Performance at 85.33%, User Interface Design at 83.56%, and Productivity Efficiency at 83.33%. All scores exceeded 81%, indicating that the system successfully meets user needs and is feasible for implementation in warehouse operations.
creator: Yenni Imelda Tahu
creator: Yugowati Praharsi
creator: Afif Zuhri Arfianto
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 1
ending page: 11
doi: 10.33863/mbmc.v4i1.4066

PENTINGNYA DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA PENJUALAN MARINE EQUIPMENT DI SIDOARJO
type: item
description: The decline in sales over the past five years has affected the company's revenue, particularly in the marine equipment sales sector in Sidoarjo. With the development of digital technology, the company utilizes digital marketing to increase competitiveness and brand awareness, which is believed to influence consumer purchasing decisions. This study aims to analyze the influence of digital marketing and brand awareness on purchasing decisions in the company. Using quantitative methods and PLS-SEM analysis with the SmartPLS application based on questionnaire data, the results show that digital marketing and brand awareness have a positive and significant influence on purchasing decisions. It is recommended that the company optimize its digital marketing strategy and strengthen brand awareness to increase purchasing decisions and reduce the risk of declining sales.
creator: Muhammad Muto` Amrullah
creator: Ristanti Akseptori
creator: Cintya Dyah Atikasari
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 160
ending page: 169
doi: 10.33863/mbmc.v4i1.4089

ANALISIS BEBAN KERJA DALAM MENENTUKKAN TENAGA KERJA OPTIMAL SERTA PENGARUHNYA TERHADAP KEDISIPLINAN DAN PRODUKTIVITAS KERJA DIVISI KONSTRUKSI PADA SALAH SATU PERUSAHAAN GALANGAN KAPAL DI SURABAYA
type: item
description: Employee productivity is a critical indicator of operational performance, particularly in the shipyard industry, which demands strict deadlines and high-quality output. This study aims to assess workloads, determine the optimal workforce using the Full Time Equivalent (FTE) method, and examine the effects of work discipline and workload on the productivity of employees in the ship construction division of a shipyard company in Surabaya. A quantitative approach was applied, employing purposive sampling to select 45 respondents from a population of 113 employees. Data were obtained through observations, questionnaires, interviews, and company records. The FTE analysis indicated workload imbalances, with 16 employees experiencing overload, 21 in normal conditions, and 8 underload. Recommended workforce adjustments include adding 8 welders (to 31), adding 5 fitters (to 13), reducing 1 logistics worker and 1 helper, and maintaining 9 supervisors, resulting in an optimal total of 56 employees. Multiple linear regression analysis revealed that work discipline (X₁) had a positive and significant impact on productivity (p = 0.017), while workload (X₂) was not significant (p = 0.092). The findings suggest that improving work discipline can enhance productivity, whereas unbalanced workloads should be addressed through workforce realignment to optimize organizational performance
creator: Syafia Malinda
creator: R.A Norromadani Yuniati
creator: Gaguk Suhardjito
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 136
ending page: 149
doi: 10.33863/mbmc.v4i1.4087

MMM dan TAM, SAM, SOM Dalam Analisis Keputusan Pembelian Produk PT.Garam
type: item
description: The increasing public demand for consumer products has triggered intense competition in the national salt industry. PT Garam, as a state-owned producer, faces challenges in maintaining consumer loyalty, particularly for its Segitiga G product, which has begun to lose ground to competing brands. This study aims to evaluate the influence of the marketing mix—Product, Price, Place, and Promotion—on consumer purchasing decisions in Surabaya, and to analyze market potential using the TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market) approaches. The research employed a quantitative approach using multiple linear regression analysis. Data were obtained through questionnaires from 61 respondents. The results indicate that the Product and Promotion variables have a positive and significant effect on purchasing decisions, whereas the Price and Place variables have no significant influence. The TAM analysis reveals that the potential salt market in Surabaya is substantial, with only a portion being reachable (SAM) and a smaller portion realistically attainable (SOM). The estimated annual revenue based on SOM is negative, indicating the need for strategic improvements. Recommendations include increasing digital promotions, strengthening brand image, and optimizing distribution to expand market share and improve PT Garam's competitiveness.
creator: Diah Puji Nur Rohmah
creator: Danis Maulana
creator: Ristanti Akseptori
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-06
publication date: 2025-12-06
volume: 4
number: 1
starting page: 114
ending page: 125
doi: 10.33863/mbmc.v4i1.4085

PENGUKURAN BEBAN KERJA MENGGUNAKAN METODE FULL TIME EQUIVALENT (FTE) DI PERUSAHAAN EQUIPMENT KAPAL
type: item
description: Excessive employee workload often leads to a decline in productivity, which can negatively impact company performance. At Marine Equipment Company, the Administration and Finance, Digital Marketing, and Warehouse Divisions need further calculations to determine optimal workload and manpower. The Full Time Equivalent (FTE) method is used to quantitatively measure workload by considering cycle time, normal time, standard time, and productivity levels. Research data was collected through direct observation using a stopwatch, as well as secondary data collection, including organizational structure, job descriptions, and sales data. The calculation results show that all three divisions are experiencing an overload of work. The total FTE for the Administration and Finance Division is 3.75, the Digital Marketing Division is 1.97, and the Warehouse Division is 4.11. According to the assessment categories, an FTE value greater than 1.28 is classified as overload. This indicates that the current workload exceeds the normal capacity of the available workforce.
creator: Duta Saputra
creator: Fitri Hardiyanti
creator: Ovi Prina Gastriani
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 269
ending page: 278
doi: 10.33863/mbmc.v4i1.4101

ANALISIS DAN MITIGASI RISIKO OPERASIONAL PADA PENDAYAGUNAAN ASET NON PRODUKSI DENGAN METODE FMEA & AHP
type: item
description: Pemanfaatan aset nonproduksi pada industri galangan kapal Surabaya bertujuan untuk mengurangi beban keuangan perusahaan dan mengoptimalkan potensi aset untuk menghasilkan pendapatan tambahan. Namun, dalam pelaksanaannya, proses manajemen aset tidak bebas dari risiko yang dapat mengakibatkan penurunan realisasi pendapatan. Penelitian ini bertujuan untuk mengidentifikasi risiko pada proses manajemen aset menggunakan metode Failure Mode and Effect Analysis (FMEA) dan menyusun strategi mitigasi menggunakan metode Analytical Hierarchy Process (AHP). Hasil penelitian menemukan lima subrisiko prioritas dengan nilai Risk Priority Number (RPN) tertinggi, yaitu kerusakan aset RPN 384,00, kegagalan kontrak RPN 351,84, inkonsistensi database aset RPN 322,37, keterlambatan pembayaran sewa RPN 273,48, dan rencana pemanfaatan aset yang tidak terealisasi RPN 345,00. Berdasarkan hasil perhitungan AHP, alternatif strategi mitigasi yang diperoleh adalah mengembangkan segmentasi pasar aset berdasarkan potensi nilai sewa dan daya tarik mitra bisnis dengan bobot 0,302. Alternatif kedua adalah mencari penyewa yang bersedia menempati dan memperbaiki aset dengan bobot 0,126, dan alternatif ketiga adalah mempersiapkan persyaratan dan kejelasan administratif sejak awal dengan bobot 0,124.
creator: Intan Novi Rianti
creator: Aditya Maharani
creator: Devina Puspita Sari
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 95
ending page: 103
doi: 10.33863/mbmc.v4i1.4081

ANALISIS BIAYA DAN WAKTU PEMBANGUNAN KAPAL ALUMINIUM MENGGUNAKAN METODE EARNED VALUE ANALYSIS (EVA)
type: item
description: The aluminum vessel construction project, with a contract value of IDR 743,700,000, experienced deviations from the initial plan. This study applies the Earned Value Analysis (EVA) method to evaluate the project’s performance and to forecast its cost and completion time. The analysis at the 12th week indicated a Cost Performance Index (CPI) of 1.74 (CPI > 1), reflecting cost efficiency, and a Schedule Performance Index (SPI) of 0.86 (SPI < 1), suggesting a schedule delay. The Estimate to Complete (ETC) was calculated at IDR 198,035,573, while the Estimate at Completion (EAC) was IDR 427,076,931, indicating potential cost adjustments at project completion. Furthermore, the Estimate to Schedule (ETS) of 2.3 projected a total completion duration EAS of 14.3 weeks. These findings demonstrate that the EVA method provides a comprehensive overview of both cost efficiency and schedule performance, thereby serving as an effective tool for project monitoring and control.
creator: Rafidhan Adzimi Jaya Isnadi
creator: Alma Vita Sophia
creator: Mirza Ardiana
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 249
ending page: 258
doi: 10.33863/mbmc.v4i1.4099

ANALISIS PROFITABILITAS DAN UKURAN PERUSAHAAN TERHADAP CORPORATE SOCIAL RESPONSIBILITY (CSR) DENGAN LEVERAGE
type: item
description: Industrial development in Indonesia is growing rapidly, causing intense competition. This phenomenon is also followed by social inequality and environmental damage due to excessive exploitation of natural resources. In this context, companies in the transport and logistics sector have an impact on the environment and health through air pollution, congestion, and noise, so the concept of Corporate Social Responsibility (CSR) emerged. This study aims to examine the effect of profitability and company size on CSR disclosure with leverage as a moderating variable in Transportation and Logistics Companies listed on the IDX during the 2020-2023 period. This study uses secondary data in the form of financial reports obtained from the company's website. Purposive sampling was used in determining the sample and obtained by 20 companies. The analysis method to test the hypothesis is panel data regression analysis and MRA test. The results revealed that profitability and company size have an effect on CSR, which means that companies with high profitability tend to decrease CSR disclosure and larger companies are more likely to make wider CSR disclosures. Profitability moderated by leverage and firm size moderated by leverage have no effect on CSR because management's focus on financial management, but still discloses CSR.
creator: Ajira Arabi’i
creator: Danis Maulana
creator: Arfiana Dewi
creator: Akhmad Dahlan
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 75
ending page: 84
doi: 10.33863/mbmc.v4i1.4079

ANALISIS PEMELIHARAAN DAN PERAWATAN RUBBER TYRE GANTRY (RTG) PADA PERUSAHAAN BONGKAR MUAT PETIKEMAS MENGGUNAKAN METODE FMEA
type: item
description: The Container Stevedoring Company is a service provider specializing in container loading and unloading operations. The use of cargo handling equipment plays a crucial role in service delivery. The Rubber Tyre Gantry (RTG) crane is one of the key pieces of equipment at PT BMP. PT BMP operates 22 RTG units, within which several operational issues have been identified that may hinder the loading and unloading process. Each RTG consists of 12 components, namely HOIST (hstsy), GANTRY (gtrsyt), TROLLEY (trlsyt), SPREADER (spdsyt), HEADBLOCK (spdhdblksyt), TLS (tlssyt), ELECTRONIC CONTROL (elccontsyt), LIGHTING (lighsyt), CABIN OP (cabopsyt), AUXILIARY (auxsvc), POWER (powsyt), OPERATION BREAKDOWN (OB), ACCIDENT (ao), and ENGINE (engsyt). The objectives of this study are to identify the factors causing equipment failures, determine the Risk Priority Number (RPN), and propose preventive maintenance strategies. The research method applied is Reliability Centered Maintenance (RCM), incorporating Failure Mode and Effect Analysis (FMEA) to calculate Severity, Occurrence, and Detection values in order to determine the RPN. The findings indicate that the lowest RPN value is 22.69%, corresponding to the corner post risk indicator, while the highest RPN value is 185.63%, associated with the indicator “dynamo stante mati.”
creator: Tharisa Diva Wahyu Rahmadany
creator: Arie Indartono
creator: Medi Prihandono
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 229
ending page: 239
doi: 10.33863/mbmc.v4i1.4097

ANALISIS PENGARUH BEBAN KERJA TERHADAP TURNOVER INTENTION PADA DRIVER PERUSAHAAN LOGISTIK DI TUBAN
type: item
description: A logistics company in Tuban operates as a logistics and transportation service company, as well as a construction and manufacturing company spread throughout Indonesia. With its large size and hundreds of drivers, it turns out that the challenge the company must face to maintain its sustainability, especially in logistics activities, is the effort to retain employees. Workload has been identified as a cause of turnover intention in this company. Therefore, the researcher aims to analyze the effect of workload on turnover intention in one of the logistics companies in Tuban. The population used in this study was 403 people. The sample in this study used simple random sampling, taken using the Slovin formula technique, with a sample size of 136 drivers. Data were analyzed using multiple linear regression analysis with SPSS 30 software. Based on the calculation results, the significance value of workload on turnover intention was 0.001 <0.05. These results reveal that workload has a significant negative effect on turnover intention. This can occur if drivers decide to stay for various reasons, such as urgent economic needs and maintaining their salaries, so they decide to stay despite bearing a high workload.
creator: Alika Sholikhatun Nisa
creator: Danis Maulana
creator: Ristanti Akseptori
creator: Ayu Purwaningtyas
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 55
ending page: 64
doi: 10.33863/mbmc.v4i1.4077

ANALISIS RISIKO PEMENUHAN BARANG KEBUTUHAN KAPAL DIVISI PROCUREMENT DENGAN HOR
type: item
description: This study was conducted with the aim of identifying risks arising in the procurement division at PT PTL, a shipping company providing maritime transportation services. In its operational activities, ships require the fulfillment of certain needs; however, in practice, obstacles in the form of risks are often encountered, which need to be addressed immediately through appropriate mitigation measures. The method used in this study is the House of Risk method, where researchers can simultaneously identify, analyze, evaluate, and determine mitigation actions. The results of the study in the procurement division produced 28 risk events and 30 risk agents. From HOR phase 1, 16 dominant risk agents were produced with the highest ARP value of 2081.64 regarding human error on the part of the vendor. In the second phase of the HOR, 20 mitigation actions were identified with the highest ETD value of 15,767.28, namely regular technical and soft skills training. Technical training includes Enterprise Resource Planning, E-Procurement, and Advanced Excel, while soft skill training covers leadership and time management. With the right mitigation strategy, the company can prevent disruptions in procurement, ensuring that ships are not delayed in sailing due to shortages of spare parts, fuel, or equipment, and operations become more efficient.
creator: Sinta Ayu Amanda
creator: Aditya Maharani
creator: Gaguk Suhardjito
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 209
ending page: 218
doi: 10.33863/mbmc.v4i1.4094

ANALISIS PENGARUH MARKETING MIX 7P TERHADAP MINAT KONSUMEN DALAM PEMASARAN BISNIS DIGITAL
type: item
description: A This study aims to analyze the effect of the 7P marketing mix on the element product, price, place, promotion, people, process, and physical evidence on consumer interest in digital business marketing, using Indohostfamilies as a case study under the Wirausaha Merdeka program at Politeknik Perkapalan Negeri Surabaya in 2024. The research employed a quantitative method with a multiple linear regression analysis approach. Data were collected through questionnaires distributed to respondents, including students who rented a boarding house in Surabaya. The results indicate that not all individual marketing mix variables have a significant partial influence on consumer interest. However, simultaneously, the seven elements of the marketing mix significantly influence consumer interest. This implies that an integrated marketing strategy is more effective than evaluating individual elements in isolation. The findings provide valuable insights for developing marketing strategies for new tenants in the digital business landscape and encourage entrepreneurial growth among students. Furthermore, this study is expected to serve as a reference for future research examining the relationship between marketing elements and consumer behavior.
creator: Tiara Ilrawati
creator: Arie Indartono
creator: Cintya Dyah Atikasari
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 33
ending page: 44
doi: 10.33863/mbmc.v4i1.4074

EVALUASI KEPUASAN PENGGUNA WEBSITE PT INDOMARINE.COM MENGGUNAKAN METODE PIECES
type: item
description: This study evaluates user satisfaction with the PT Indomarine Internusa Group website www.ptindomarine.com using the PIECES methods. PIECES assesses performance, information, economic, control, efficiency, and service aspects, while EUCS measures content, accuracy, format, timeliness, and ease of use. Data were collected from 48 respondents through questionnaires, observations, and interviews. The results show that most aspects fall into the “satisfied” category, although efficiency and content need improvement. Recommendations focus on developing a more responsive website to support the company’s business strategy.
creator: Ahmad Zein Alghifari
creator: Yesica Novrita Devi
creator: Afif Zuhri Arfianto
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 189
ending page: 198
doi: 10.33863/mbmc.v4i1.4092

PERANCANGAN SISTEM INFORMASI MANAJEMEN PROYEK MENGGUNAKAN PROJECT MANAGEMENT BODY OF KNOWLEDGE 6
type: item
description: This study aims to design a web-based project management information system that adopts the Project Management Body of Knowledge (PMBOK) 6 in the Warehouse and Packaging Department of PT Petrokimia Gresik. The existing system previously relied on manual methods using spreadsheets and communication via WhatsApp, leading to delays in project status updates, miscommunication, as well as wasted time and costs. This disorganized process also increases the risk of errors in decision-making, which can affect the smoothness and success of the project. The proposed system, a web-based integrated project management system, is designed to improve the performance of project teams by providing more accurate, timely, and easily accessible information. By integrating the five project management processes and knowledge areas of PMBOK 6, the system will help monitor, control, and document projects more efficiently and effectively. Additionally, the system is expected to facilitate better collaboration among team members, speed up decision-making processes, and enhance transparency and accountability in project execution. With the implementation of this system, it is expected that PT Petrokimia Gresik can improve its project management performance, minimize risks, and achieve more optimal project results.
creator: Aiswardhana Raihan Yusuf Mukin
creator: Yugowati Praharsi
creator: Afif Zuhri Arfianto
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 12
ending page: 21
doi: 10.33863/mbmc.v4i1.4072

STRATEGI PERBAIKAN LAYANAN TERMINAL PENUMPANG MENGGUNAKAN METODE IMPORTANCE PERFORMANCE ANALYSIS
type: item
description: This study aims to evaluate the quality of passenger terminal services at PT Pelindo Multi Terminal Gresik branch using the Importance Performance Analysis (IPA) method. The study is motivated by the increasing number of passengers on the Gresik–Bawean route, making it necessary for the company to ensure that the services provided meet user expectations. Data were collected through questionnaires administered to 100 respondents selected using purposive sampling. The research instrument referred to five SERVQUAL dimensions with 16 indicators and used a Likert scale of 1–5. Validity and reliability tests showed that all items were valid with Cronbach’s α > 0.7. The analysis results indicated an average suitability level of 93.37%. The three main attributes prioritized for improvement are the cleanliness of prayer rooms/toilets (X1.4), special facilities for lactation and health rooms (X5.2), and the comfort of waiting areas for the elderly and infants (X5.3). These findings provide strategic direction for service improvement through enhancing cleanliness SOPs, adding supporting facilities, and organizing spatial layout. This study also opens opportunities for further research in the form of comparisons between terminals and before–after studies following interventions.
creator: Rafidah Herdiyanti Ningtyas
creator: Devina Puspita Sari
creator: Yesica Novrita Devi
rights: Copyright (c) 2025 Proceeding Maritime Business Management Conference
date: 2025-12-01
publication date: 2025-12-01
volume: 4
number: 1
starting page: 170
ending page: 179
doi: 10.33863/mbmc.v4i1.4090